Meet the Crimson Fire Team

Crimson Fire has attracted some of the most experienced and innovative individuals in the fire industry.  The Crimson Fire team is poised to continually provide affordable and practical products for the ever-changing market, and then back it up with quality!  Our Leadership Team is led by Jim Salmi, Chief Operating Officer of Crimson Fire.  He has a proven record that leaves no question of his committed vision of developing innovative solutions that exceed our customer's expectations. 

We have one simple goal, "Build a quality product, on time, at a competitive price, and follow up with customer first service!"

We encourage you to meet the rest of our team!

Jim Salmi

Chief Operating Officer
Jim.Salmi@crimson-fire.com  

 

Dick Lampen

General Manager - Brandon, SD 
Dick.Lampen@crimson-fire.com  

 

Bill Doebler

Vice President Sales & Marketing
Bill.Doebler@crimson-fire.com 

 

Jim White

General Manager - Ocala, FL 
Jim.White@crimson-fire.com  


Regional Sales Managers

John Greible

Northeast Territory
Regional Sales Manager
Phone: (607) 796-0400
Email: John.Greible@crimson-fire.com  

 

Tony Mastro

Northern Aerial Territory
Regional Sales Manager
Phone: (717)270-6535
Tony.Mastro@crimson-fire.com 

Larry Bezemer

Western Territory
Regional Sales Manager
Phone: (605) 254-7911
Email: Larry.Bezemer@crimson-fire.com 

 

Jack Bailey

Southern Aerial Territory
Regional Sales Manager
Phone: (540) 588-1144
Jack.Bailey@crimson-fire.com 

Jason Gerhardt

Midwest Territory
Regional Sales Manager
Phone: (605) 321-2500
Email: Jason.Gerhardt@crimson-fire.com 

 

Jim Reaves      

Southeastern Territory
Regional Sales Manager
Phone: (605) 359-1638
James.Reaves@crimson-fire.com 

 
Management

Darwin Kampa

Director of Customer Service and Quality Assurance
Darwin.Kampa@crimson-fire.com  

 

Dave Ver Steeg

Director of Engineering
Dave.Versteeg@crimson-fire.com  

 

Len Homelvig

Director of Manufacturing Operations
Len.Homelvig@crimson-fire.com  

 

Reid Wissler

Chief Aerial Engineer
Reid.Wissler@crimson-fire.com 

Jim Eshleman

Director of Manufacturing Operations
Jim.Eshleman@crimson-fire.com 

   

The Crimson Experience!

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At Crimson, it all comes down to performance. We believe there are performance requirements you deserve on the the front end as well. We strive to provide the best experience on day one, when our qualified sales representatives start building their relationship and respect with you by understanding your needs.

We then follow that up by building some of the industry’s strongest and most durable custom fire apparatus. Our vehicles are designed to perform – year in, year out – with minimal downtime. We engineer safety into every square inch of every vehicle we build.

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