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Crimson Fire is a new breed of fire apparatus manufacturer. Yet our history is one of the oldest in the industry.
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Excellence and Innovation Since 1912
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Crimson Fire began manufacturing fire apparatus in 1912 as Luverne Auto Company in Luverne, MN.
Although the company's earlier origin is difficult to trace, documents indicate that in 1896 the
Leicher Brothers purchased what was then identified as Luverne Wagon Works. For the next six years,
the company continued to manufacture quality horse-drawn wagons and buggies.
Forced by industrial changes, in 1903 the company produced its first automobile, eventually
producing the very first motorized funeral coaches in the United States.
The Luverne Auto Company also manufactured a line of trucks; including the very first tilting box
dump truck in the nation. Then in 1912, the company manufactured its first fire truck. By 1915
they were producing their first engine pumper. Eventually, Luverne was building trucks for cities
such as Chicago, Cleveland, Tulsa and many others.
During this time, another manufacturer, Quality Manufacturing, was making fine fire apparatus in
Talladega, AL. Quality was founded in 1962 with the philosophy of providing quality products and
services to the fire fighting industry. This philosophy made them the preferred manufacturer for
departments such as Dallas, Birmingham and Atlanta.
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One Company - 130 Years of Experience
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Since their beginnings, Luverne and Quality have shown their ability to innovate and their
willingness to change. In 1997, Spartan Motors, Inc. purchased Luverne Fire Apparatus and Quality
Manufacturing. Now in 2003, these two companies with over 130 years of combined experience have
merged, forming a new, greater company - Crimson Fire.
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Committed to You and Your Community
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Crimson Fire is committed to the future of your community. The four points of the star in our logo
represent the four fundamental beliefs of Crimson Fire - Quality, Value, Innovation and Service.
We will provide quality apparatus at a great value. We will develop new products to better meet
your needs. We will make your buying experience easy and pleasurable.
Crimson Fire - committed to you and your community.
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